About the
Brand
Siren & Co, a family-owned business nestled in the picturesque Mornington Peninsula of Victoria, was founded with a deep understanding of the profound link between apparel and holistic well-being. Our core mission is to redefine activewear by highlighting the soothing properties of bamboo fabric, which we discovered to offer remarkable benefits.
At Siren & Co, we merge style, functionality, and a steadfast commitment to sustainable practices. Setting ourselves apart with our eco-conscious ethos, we provide fitness and wellness enthusiasts with activewear that seamlessly blends comfort, performance and style.
Fashion & Sustainability
From its inception, the founder Christie envisioned Siren & Co not merely as a fashion brand but as a driving force toward a more sustainable future. By advocating for bamboo, a rapidly renewable resource, Siren & Co not only offers premium activewear but also contributes to the preservation of our planet’s well-being.
Join us on our journey as we strive to revolutionise fashion as a medium of self-expression and self-care. Together, let’s foster a more mindful and compassionate world that upholds mental health and celebrates sustainable fashion.
By combining practicality with fashion, Siren & Co aims to instil confidence and empowerment in all those who wear our garments.
A Message from Christie,
“Be kind to yourself, be thankful for what you have and keep striving for what you want and at no point ever give up”
About the Founder
Christie’s journey as an entrepreneur commenced in her early twenties when she ventured into the world of wellness and fitness, establishing her very own wellness centres in Melbourne’s vibrant neighbourhoods’ of Malvern and Hawthorn in Melbourne Australia. She provided health related services to create positive change to her clients. As a certified fitness and wellness trainer, a strength and conditioning sports coach and a trusted nutrition advisor, Christie continued to venture deeper into the world of wellness and eagerly dived into the mental health sphere. Christie studied a Bachelor of Psychological Science and further went on to study a Bachelor of Law in hope to make some positive change in the mental health arena. Her expertise reflected her unwavering dedication to holistic well-being, whereby the mind and body are nurtured and cared for as one.
However, in the face of illness, Christie’s entrepreneurial spirit was challenged, leading her on a transformative journey of natural healing and exploration of safer alternatives in daily health routines. With plenty of knowledge from exhaustive research and life experiences, Christie established an innovative international business that created organic hair, skin and kids care products. Her products aligned with today’s values of sustainability, diversity, inclusivity, and pure, clean, green healing.
As Christie’s journey continued to develop, her passion for promoting holistic well-being expanded whereby she recently embarked on a new venture, founding Siren & Co, a bamboo clothing brand with a captivating point of difference. Driven by a dual purpose of supporting mental health initiatives and empowering individuals through activewear, Christie introduced a socially conscious clothing brand that seamlessly integrates style, performance, and purpose. Fuelled by a personal dedication to mental health advocacy and a passion for effecting positive change, Christie embarked on a journey to establish a brand that not only promotes confidence and well-being but also extends a helping hand to those in search of support.
In addition to Christie’s drive to make positive change to the world, she recently became a Pickleball professional representing her state in the Australian national pickleball league (NPL) and furthermore competing in National and soon to be international titles. With dedication and her genuine deep passion for sports, Christie has achieved an Australian Pickleball ranking with the goal to explore the sport more seriously. For Christie becoming a professional pickleball player has been more about the journey as it has been about the destination. Conclusively anything one desires to achieve Christie believes with enthusiasm, unwavering passion, and dedication anything is possible.
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Redefining Activewear
We merge style, functionality and a steadfast commitment to sustainable practices. Setting ourselves apart with our eco-conscious ethos, we provide fitness and wellness enthusiasts with activewear that seamlessly blends comfort, performance and style. By combining practicality with fashion, Siren & Co aims to instil confidence and empowerment in all those who wear our garments.